What is Goji Juice - Examining the Hype

What is goji juice and what's all the hype about? You've likely noticed all the talk of goji juice in the media these days and are wondering, like many others.

Goji juice is the commercial name for a pure juice derived from the goji berry, which is also known as lycium barbarum or wolfberry. These berries are a seed-filled orange to red color and they grow from a spiny evergreen shrub that is often used for its leaves as well as berries.

As tasty as store-bought goji juice is, the actual goji berries themselves are sour and not very pleasant on the pallet. So what's so great about goji juice? Apparently, many things.

What is Goji Juice and Goji Berries Good For

Goji berry has long been a favorite in Chinese herbal medicine for treating several things, such as inflammation, pain, skin irritations, cough and even nosebleeds. But these days, it is being used to treat something even more impressive - cancer.

In the last couple of decades, goji berry's effects on cancer have been studied, with some very impressive findings. These include the finding that a complex sugar derived from the berry has shown to have an anti-cancer effect as well as the ability to enhance the immune system; this by itself can prove beneficial in treating and preventing even more than cancer.

Another finding is that goji berry helps to make radiation more effective, meaning that it somehow increases the body's sensitivity to radiation treatment so that it is able to do its job better.

In the quest to understand what is goji juice and why it has become the new super-fruit and best thing since green tea, you may be pleased to know that the goji berry has also proven to be rich in antioxidants. Antioxidants, of course, are not only beneficial in preventing cancers, but also in the prevention and treatment of heart related diseases, inflammatory disease, vision problems and more. While studies are still being conducted to confirm many of these things 'officially', there are millions of people worldwide who are living proof of the goji berry benefits on health and well being.

And for those who remain skeptical about all the hype, you may be interested in knowing that at the very least, goji juice is full of essential nutrients and a lot tastier than a vitamin pill for getting a lot of the nourishment you need.

What is goji juice rich in? Goji berries contain: six essential vitamins, eleven essential dietary minerals, eighteen amino acids, iron, zinc, calcium, selenium, riboflavin, vitamin C, potassium, beta-carotene... the list goes on.

Recently one of the world's best known and trusted doctors also sang the praises of goji juice and its benefits on health; Dr. Oz of the Oprah Winfrey show. He is quoted as having said that "they are the most potent antioxidant fruit that we know." He also discussed its ability to prevent muscle injury and damage caused by free radicals - all things that everyone can benefit from, and especially so for those who live an active lifestyle.

Now that you finally have the answer to 'what is goji juice', it is up to you to decide if adding this wonder juice to your diet is something that you want to do, though with findings like these, the decision shouldn't be difficult.

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